How a customer opens a box must be one of the last things a typical product designer would consider. Yet for Apple, the inexpensive box merits as much attention as the high-margin electronic device inside. As the last thing customers see before their greatly anticipated device, Apple’s packages are the capstone to a highly honed and exceedingly expensive process. It begins with prototype design, progresses to a collaboration between supply-chain experts who source the components and product managers who coordinate the assembly of hardware and software, and ends with a coordinated marketing, pricing, and retailing plan to get the devices in consumers’ hands.
Apple, I have a serious beef with you. I totally respect you for developing what was likely the most revolutionary mobile device of my lifetime, but I think you’re falling flat with your App Store. Literally every single day, new and exciting games are released and, if I didn’t obsessively read the internet, I wouldn’t have a clue. You haven’t even scratched the surface of what you could be doing to introduce games and apps to new people in a way that benefits developers and consumers alike. Here, let me help you out.
— Tami Baribeau, Time for an App Store 2.0
There are objects that are timeless in design. You can’t improve much upon simple tools like a spoon or a compass. Brands can do this too—Dieter Rams designs for Braun fit in almost any decade and it is hard to imagine much by Muji looking dated. But a digital device is not an alarm clock or a shelving unit. It will grow obsolete very quickly. Which makes the atemporal look of electronics by Apple more uncanny, more rarefied. The personal computer as Holly Golightly’s little black dress.
— Joanne McNeil, My Broken Iphone
I don’t think I’ve ever appreciated something as much as Apple products. Even my father’s Macintosh Classic, the first computer I’ve ever used, is still sitting in his office, even if it doesn’t get much use.
7:29 am: Checking my iPad to see when the latest iCloud backup was, and yes: the iPad automatically backed up to iCloud last night. This has got to be one of the most underappreciated features of owning an iDevice. Automatic iCloud backups are like Time Machine but better. All my apps, all my settings, all my pictures, backed up to the cloud while I sleep and while my iPad charges. Remember when we had to plug into iTunes and manually sync? Ew.
— Shawn Blanc, Diary of an iPad (3) Owner